Yamba Motor Inn had an existing WordPress website that was not performing or converting very well. I customised the existing theme, pages and search data to positively change the behaviour of visitors into customers.
The home page content was drastically reduced and customers are now welcomed to a visual, three choice screen above the fold, directing them to take a particular point of action.
Large background and banner images were also implemented to take advantage of the location and highlights of Yamba. Additional pages were created to provide information and help search rankings based on local activities and customer search habits to help the entire site rank better.