TSC wanted an easy way for new clients to register their interest in fitness classes from any device, but also had a range of surfing and lifestyle products for purchase.
The home page is a direct registration page, making it incredibly easy for new clients, and ticking off the main purpose of the site.
The small, static menu does not require any change between large and small screens, and this helps achieve consistency between the pages. Large full screen background images give a real sense of adventure, lifestyle and visualisation, some core themes of Transition Surf Co.
Integration with TSC's existing eCommerce platform was done through ECWid, with some modifications and a custom theme so purchases can be made across all devices. Some basic integration with social media was also set up.